Miles worked as the Creative Director on this project . He created a top to bottom brand strategy to support international expansion. Steps included in the process where competitive analysis, perceptual mapping, brand characters / personality, and brand book (Positioning, Audience, Mission, Vision, Values, Attributes, Promise.) The project team was composed of myself and the [...]
An old colleague approached Miles and asked him create a simple logo for a line of waterproof outerwear he was creating. The product line was targeted at runners in the Vancouver area.
Collective Members: Miles Nurse Role: ID Designer
Miles created the Brand / ID & Commercial for You H2O, A vitamin water energy drink
Collective Members: Miles Nurse
Role: ID / Motion Designer