Product / UX Strategy
Miles created a Product / User Experience Strategy for the Bodog Casino 2007. The concept was to create an experience that took us back to the early days of Vegas. The glory years where the “Rat Pack,” could be seen walking down the street. Where a night at the casino was as about the whole [...]
Project House Edge
As Miles and his team embarked on a journey to innovate within the on-line gaming world he knew redefining an entertainment product would be incredibly challenging. “Project House Edge” was an opportunity for his team to design a broad range of game products and supporting brand presence. The goal was to support establishing Bodog as [...]
Bodog Casino Redesign
Concepts for a new Casino Product re-design. The redesign was to include be more inclusive of women and use a new tag line “celebrate winning” Collective Members: Miles Nurse Role: Senior Producer
Thrillbuzz Campaign
Miles partnered with the Riptown Casino marketing & business manager to create the “thrillbuzz” campaign. Included photo shoot, print mailers & microsites. The campaign had extremly successful CPA / ROI ratios. Collective Members: Miles Nurse Role: Senior Producer …
Riptown Redesgin: Bring your Passion to work
Miles spent the weekend working on a Riptown SLAM project. SLAM Projects also known as Deep Dives (made famous by IDEO) are projects in which you are given extremely aggressive time lines to accomplish huge amounts of design work. They are usually 2 -3 days in length. Using this as our inspiration we decided to [...]
Hydrotec Gear
An old colleague approached Miles and asked him create a simple logo for a line of waterproof outerwear he was creating. The product line was targeted at runners in the Vancouver area. Collective Members: Miles Nurse Role: ID Designer