Bodog re-brand
Miles worked as the Creative Director on this project . He created a top to bottom brand strategy to support international expansion. Steps included in the process where competitive analysis, perceptual mapping, brand characters / personality, and brand book (Positioning, Audience, Mission, Vision, Values, Attributes, Promise.) The project team was composed of myself and the [...]
Compentency Map / Performance Review Plan
As the co-manager of a team of 60, Miles developed a core competency map; professional development & performance review plan for Riptown Media; a company with 700+ employees Collective Members: Miles Nurse
Thinktank & Connected Services
Miles recently created the Riptown thinktank. A user experience led team who collaborated with all members of product and business development with a focus on research, concept development, prototyping, and user testing. The goal was to explore new areas of user experience & revenue within the online entertainment space and develop conceptual plans for future [...]
Adobe Reel Ideas: Real Students
Miles recently got an opportunity to work with some of the folks from Adobe and VFS on the Reel Ideas Studio This is Adobe’s annual project at the Cannes Film Festival in which they introduce a select number of students to their software and have them film and edit movies in a week. These movies [...]
User Experience Strategy
The Riptown User Experience Department was challenged by the founder of the Bodog Entertainment Group to create a strategy that would push the boundaries of the Bodog Brand and create the most compelling entertainment experiences available on the web. The task fell upon the user experience strategy team to create a pitch that would define [...]
Battle of the Bands
After pitching, hiring and establishing a mograph team at Riptown it was time for the Art Director & Motion team to take a big bite by creating a title sequence for “Bodog Battle of the Bands.” The Art & Design team did an amazing job with the visual treatment and pacing. The project was a [...]