TRANSIENT POD A Design Collective
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Posts Tagged ‘Recent Work’
Web Products & Brand 07/08
As a Creative Director at Fiver Media during 2007 -2008 I oversaw the development of all products for one of our major clients; The Bodog Entertainment Group. This included brand strategy, product excellence initiatives, interactive gaming & web experiences.
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Bodog re-brand
Miles worked as the Creative Director on this project . He created a top to bottom brand strategy to support international expansion. Steps included in the process where competitive analysis, perceptual mapping, brand characters / personality, and brand book (Positioning, Audience, Mission, Vision, Values, Attributes, Promise.) The project team was composed of myself and the [...]
Adobe Reel Ideas: Real Students
Miles recently got an opportunity to work with some of the folks from Adobe and VFS on the Reel Ideas Studio This is Adobe’s annual project at the Cannes Film Festival in which they introduce a select number of students to their software and have them film and edit movies in a [...]
User Experience Strategy
The Riptown User Experience Department was challenged by the founder of the Bodog Entertainment Group to create a strategy that would push the boundaries of the Bodog Brand and create the most compelling entertainment experiences available on the web. The task fell upon the user experience strategy team to create a pitch that would define [...]
Battle of the Bands
After pitching, hiring and establishing a mograph team at Riptown it was time for the Art Director & Motion team to take a big bite by creating a title sequence for “Bodog Battle of the Bands.” The Art & Design team did an amazing job with the visual treatment and pacing. The project was a [...]
Product / UX Strategy
Miles created a Product / User Experience Strategy for the Bodog Casino 2007. The concept was to create an experience that took us back to the early days of Vegas. The glory years where the “Rat Pack,” could be seen walking down the street. Where a night at the casino was as about the whole [...]
Project House Edge
As Miles and his team embarked on a journey to innovate within the on-line gaming world he knew redefining an entertainment product would be incredibly challenging. “Project House Edge” was an opportunity for his team to design a broad range of game products and supporting brand presence. The goal was to support establishing Bodog as [...]
Bodog Casino Redesign
Concepts for a new Casino Product re-design. The redesign was to include be more inclusive of women and use a new tag line “celebrate winning”
Collective Members:
Miles Nurse
Role: Senior Producer
Thrillbuzz Campaign
Miles partnered with the Riptown Casino marketing & business manager to create the “thrillbuzz” campaign. Included photo shoot, print mailers & microsites. The campaign had extremly successful CPA / ROI ratios.
Collective Members: Miles Nurse
Role: Senior Producer
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Hydrotec Gear
An old colleague approached Miles and asked him create a simple logo for a line of waterproof outerwear he was creating. The product line was targeted at runners in the Vancouver area.
Collective Members: Miles Nurse Role: ID Designer
Sea to Sky
An RFP project for Tourism BC. MIles created a 30 second commerical piece that highlighted many of the outdoor landscapes available to the people of the Vancouver area. It was created as part of a pitch to land a potential contract from Tourism BC.
Process: To capture footage of at least ten outdoor areas along the [...]
"Wanted" : BCSPCA
Miles and a group of colleagues to on the challenge of creating a 30 second commercial piece for the BCSPCA that they could use a part of their current campaign: Prevention of cruelty against animals. The commercial was to address neglect and animal cruelty. We where asked to put a specific emphasis on the long [...]
Bushido
Bushido
The goal of this project was to promote a short movie titled Bushido and have it accepted into a Film Festival; concentrating our efforts on a Film Festival that celebrates Japanese styles. We facilitated this by designing a press kit produced to current professional standards that was consistent in reflecting the director’s message.
Solution: Design a [...]
The Power of You
Miles created the Brand / ID & Commercial for You H2O, A vitamin water energy drink
Collective Members: Miles Nurse
Role: ID / Motion Designer
Six Phases of Design
Adobe Showcase Piece
Uses the new seamless Adobe Creative Suite, Miles created a 60 second commercial piece that was an emotional representation of the design process.
Process: Explored the challenges of working in 3D space within Adobe After Effects. Using graphics and text to represent various emotions a designer experiences progressing through design challenges from anticipation to [...]
Dynamic Wayfinding Signage
Goal: To improve wayfinding in shopping malls in the Vancouver area with a system that could be monetized in order to sustain itself.
Process: Observed, interviewed and surveyed users to determine a list of possible solutions. After compiling data and identifying clusters a solution was explored.
Solution: To create a kiosk and RFID system in which a [...]
Shark Re-brand
Shark Awareness – Non -Profit
The goal of the Shark Project was to Re brand the shark species and to try to influence the public to take action and protect the sharks role within the sensitive marine ecosystem.
Our approach was to make three compelling videos that would take the audience through journey that would lead them [...]
Vancouver in Motion
Originally created as part of a concept called “Countdown to 2010.”Miles created a prototype of an online rewards system designed to help maximize the number of people in Vancouver who are active in the lower mainland area. It was a project Miles hoped VANOC organizers would be interested in as a part of the Olympic [...]
Alarium DVD
Created DVD and case for the short movie Alarium, which was created by Vancouver Film School students Dan Lee West and Jay Law through the VFS Film Production program
Collective Members:
Miles Nurse :: Role: DVD Author
Annika Newell :: Role Producer
The Fossil Shop Inc Web Redesign
Goal: Was to redesign the existing outdated site with a newer, playful site. A site that was highly findable, could allow users to view an online catalog and was trusted by existing patrons. The client wanted something”not too slick” as the they wanted to have a certain amount of “mom & pop appeal”
Collective Members:
Miles Nurse [...]
Liquid Adventures
Miles recently redesigned Liquid Adventures, a sole proprietorship that Miles owned an operated for many years. Liquid Adventures was a small boutique design agency that was founded to provide services for tourism and scuba diving organizations. The mission was to provide a broad range of products, from basic exposure packages for the budget conscious start-up, [...]
Poets Cove: What Lies Beneath
Miles collaborated with and provided various underwater images for Destinations West in creating this brochure for the Poets Cove Seaside Resort.
Collective Members:
Miles Nurse
Role: Underwater Imaging / Design Consultant
Marine Conservation: BC Dive Sites
As part of my commitment to promoting the underwater world I created this motion piece to highlight some of the best dive sites on the coast of BC. My hopes in the future are to land media grants so I can produce future documentaries. This would include effects of commercial fishing on artificial reefs. Declines [...]
Fossil Shop Brochure & Catalog
Created a 20th anniversary Catalog and Brochure for The Fossil Shop Inc.
Collective Members:
Miles Nurse
Role: Print Designer