Shark Awareness – Non -Profit

The goal of the Shark Project was to Re brand the shark species and to try to influence the public to take action and protect the sharks role within the sensitive marine ecosystem.

Our approach was to make three compelling videos that would take the audience through journey that would lead them to a greater understanding of the sharks current plights.

The three videos where ; How the mass media viewed the shark, statistics the misunderstanding of sharks and finally how mankind treats the shark species; the most powerful of the vidoes that showed how nearly a 100 million sharks each year get slaughterd just for their fins.The project was a success and was effective in educating the audience to the plights fo the shark in over 92% of users.

Collective Members: Miles Nurse

Role: Creative Producer / Co-Motion Designer