The Riptown User Experience Department was challenged by the founder of the Bodog Entertainment Group to create a strategy that would push the boundaries of the Bodog Brand and create the most compelling entertainment experiences available on the web. The task fell upon the user experience strategy team to create a pitch that would define the next year and reshape the future for this entertainment giant. The concept was to create a magazine pitch that told the future story of the Bodog entertainment group as a “Fast Company” editorial piece.

Collective Members: Miles Nurse: Role: Co-Creative Director

…