As Miles and his team embarked on a journey to innovate within the on-line gaming world he knew redefining an entertainment product would be incredibly challenging. “Project House Edge” was an opportunity for his team to design a broad range of game products and supporting brand presence. The goal was to support establishing Bodog as the world’s leader in on-line entertainment.

The focus of the project was to create an innovative multi-player experience through extensive research into player interactions, web based emotional response tests, and current emerging gaming trends. By analyzing our user base, creating effective personas and building on existing products we where able to provide the user a completely immersive, interactive experience that supported existing business goals.

Collective Members: Miles Nurse :   Role  As the Senior Producer on the project my role was to first design the team based on internal talent then lead the vision of the project from prototype to release. The team consisted of 12 members and was 14 months in duration.