Miles created a  Product / User Experience Strategy for the Bodog Casino 2007. The concept was to create an experience that took us back to the early days of Vegas. The glory years where the “Rat Pack,” could be seen walking down the street. Where a night at the casino was as about the whole experience, from good company and fine dining to the thrill of gaming and the luxuries that came with it.

Inspiration was drawn from many places including images from Vegas in the 40′s and 50′s to Graphic Novels by Frank Millar.

Collective Members: Miles Nurse         Role: Senior Producer