Opportunity: Create and implement a strategy to re-brand Hildbrandt and re-design the supporting tattoo machine equipment website to increase, traffic, sales, and brand loyalty
The Story: Hildbrandt Tattoo Equipment was created by two brothers, David & Mark Hildbrandt. David apprenticed under Malcolm Eltry of the now defunct 64th Street Tattoos & Piercing. Mark Hildbrandt on the other hand was a goldsmith with no background in tattooing. Mark kept a workshop in his garage and David used to borrow his goldsmith tools to re-finish and modify his tattoo machines. Mark’s knowledge of metallurgy techniques contributed to David’s work on his tattoo machines, making them run exceptionally well. What started as a garage business selling to friends turned into a mildly successful internet business. In 2006, the Hildbrandt brothers decided to partner up with David’s college friend, Newton Li, to market the Hildbrandt name. Today, more than 10,000 artists worldwide use Hildbrandt tattoo machines.
Deliverables : Brand Strategy, Visual ID, Online Marketing Strategy, Search Engine Optimization, Website Design, Landing Pages, Web Development, Photo Shoot.
Performance : After 1 month site traffic was up 100%, search queries up 60% and sales were up 12%. After 5 months traffic is up 800%, search queries is up 550% and sale were up 80%..
